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关于组织参加“正大杯”第十七届全国大学生市场调查与分析大赛(在华留学生组)报名的通知 Notice on Organizing Registration for the “CP Group Cup” 17th National College Students’ Market Research and Analysis Competition (International Students in China Division)

信息来源: 发布日期:2026-10-26

各留学生同学:

To all international students:

全国大学生市场调查与分析大赛(以下简称“市调大赛”)由中国商业统计学会创办于2010年,现已成功举办16届,覆盖全国34个省级行政区,累计吸引1400余所高校、超过180万名学生参赛,自2018年起被纳入《全国普通高校学科竞赛目录》,稳居全国一级A类竞赛行列。第十七届大赛已于2026年9月正式启动,目前正处于报名阶段。本届比赛校内由学校大学生竞赛委员会主办、数据科学学院承办,现将面向我院师生的有关事项通知如下。

The National College Students’ Market Research and Analysis Competition (the “Competition”) was founded in 2010 by the China Business Statistics Association (CBSA). Sixteen editions have been held; the Competition covers all 34 provincial-level regions of China and has attracted more than 1.8 million students from over 1,400 universities. It has been listed in the Catalogue of National Regular Higher-Education Subject Competitions since 2018 and is ranked as a Category A (first-tier) national competition. The 17th edition was launched in September 2026 and is now open for registration. On campus the Competition is hosted by the ZUFE Competition Committee and organized by the School of Data Science. The matters below are addressed to our teachers and students.


一、竞赛形式

I. Competition Format

本届大赛设专科组、本科组、研究生组、在华留学生组四个组别,我院学生统一参加“在华留学生组”。在华留学生组是指团队选手中以在华留学生为多数的参赛组。大赛包含实践赛(团队赛)环节:报名后直接组队参加实践赛。每个学校最多选拔3支团队晋级全国赛,请尽早组队、尽早完成报名。

This edition has four divisions: associate-degree, undergraduate, postgraduate, and international students in China. All students of our School enter the “International Students in China” division — the division whose teams have international students as the majority. For our division the Competition consists of the practical round (a team event): after registration, teams are formed directly for the practical round. A maximum of three teams per university may advance to the national competition, so please form your team and register early.


二、组队要求

II. Team Requirements

1. 每个团队由3—5名学生组成;每名学生只能参加1个团队;指导老师最多指导5个团队。

Each team has 3–5 students; a student may join only one team; one supervising teacher may supervise at most 5 teams.

2. 团队须以在华留学生为多数:3人团队至少2名留学生;4人或5人团队至少3名留学生。

International students must be the majority: at least 2 of 3, or at least 3 of 4 or 5 members.

3. 团队成员不限本科生或研究生,本科与硕士留学生可以混合组队;团队中的中国籍学生计入总人数。

Members may be undergraduates or postgraduate students and the two may be mixed in one team; Chinese members count toward the team size.

4. 鼓励跨专业、跨学院组队,但团队全部成员必须来自同一所高校。

Inter-disciplinary and inter-college teams are encouraged, but every member must come from the same university.

5. 参加在华留学生组的中国籍学生,不得同时报名其他组别的比赛。

Chinese students who join this division may not simultaneously register for another division.


三、竞赛流程

III. Competition Procedure

在华留学生组参加实践赛,为团体赛形式,参赛团队完成调研项目,提交报告并参与答辩,参赛团队通过校赛选拔后直接进入全国赛初赛。

Our division takes part in the practical round, a team event: each team completes a research project, submits a report and takes part in a defence. Teams selected in the on-campus round advance directly to the national preliminary round.


四、语言与答辩要求

IV. Language Requirements

1. 参赛调研报告必须以中文撰写。

The research report must be written in Chinese.

2. 展示答辩环节:学生用中文进行PPT展示,评委用中文提问,学生可用中文或以中英双语回答问题。

During the presentation and defence: the PPT presentation is delivered in Chinese, judges ask questions in Chinese, and students may answer in Chinese or in a Chinese-English bilingual form.

3. 团队展示答辩必须有留学生参与。

International students must take part in the on-stage presentation and defence of the team.


五、本届大赛赛事工作安排

V. Schedule of This Edition

1.报名表提交:在华留学生组报名表提交截至 2026 年 11 月 8 日 24:00。

Registration Form Submission: Registration for the International Students in China Division closes at 24:00, 8 November 2026.

2.官网报名:在华留学生组报名至2026年11月15日24:00。

Registration on website: the International Students in China division may register until 24:00, 15 November 2026.

3.实践赛发文:2026年11月17日。

Issue of the practical-round notice: 17 November 2026.

4.校赛:2027年3月30日前完成;我院团队经校赛选拔后直接进入全国赛初赛。

On-campus round: to be completed by 30 March 2027; our teams are selected on campus and go straight into the national preliminary round.

5.全国赛初赛(报告+PPT评审):2027年4月20日前结束。

National preliminary round (report plus PPT review): ends by 20 April 2027.

6.全国总决赛(现场答辩):2027年5月15日—16日在上海工程技术大学举办(研究生组与在华留学生组)。

National finals (live defence): 15–16 May 2027 at Shanghai University of Engineering Science (postgraduate and international-student divisions).


六、报名及联系方式

VI. Registration and Contacts

1.报名表提交:请以团队为单位填写报名表(附件1),于2026年11月8日24:00前发送至keyuejiang@zufe.edu.cn。

Registration form submission: each team completes the registration form (Attachment 1) and sends it to keyuejiang@zufe.edu.cn by 24:00, 8 November 2026.

2.官网报名:第十七届全国大学生市场调查与分析大赛总决赛 - 中国商业统计学会参赛学生登录大赛专题网页,点击“学生参赛报名”,如实填报院校参赛代码及个人信息(姓名、性别、手机号码、在读专业、在读年级、电子邮件、组别——务必选择“在华留学生组”);具体操作步骤及截图说明见附件2《学生参赛报名须知》。

Registration on website: 第十七届全国大学生市场调查与分析大赛总决赛 - 中国商业统计学会on the Competition feature page click “Student Registration” and truthfully enter the university entry code and your details (name, gender, mobile number, major, year of study, e-mail, and division — select “International Students in China”). Step-by-step instructions with screenshots are given in Attachment 2 (Registration Instructions for Student Participants).

3.院内咨询:如有不明事宜,请咨询江可悦老师,联系电话0573-87571868。

Internal enquiries: for any questions, please contact Ms. Jiang Keyue at 0573-87571868.

注:浙江财经大学的在华留学生组院校参赛代码为【202610130947097530】(见下图),该代码为学生在大赛官网进行个人报名时验证身份及查询报名人数时使用,请参赛学生牢记。

Note: the ZUFE entry code for the International Students in China division is 202610130947097530 (see the figure below). The code is used to verify your identity and check the number of registrants when you register individually on the official website — please keep it safe.

图:浙江财经大学在华留学生组院校参赛代码

Figure: ZUFE entry code for the International Students in China division


手机号码必须填写本人真实有效、能够正常接收短信验证码的号码,后续登录全国赛系统均以此手机号注册登录;组别填错视为无效报名信息。

The mobile number must be your own, active and able to receive SMS verification codes; you will later log in to the national competition systems with this same number. A wrong division entry is treated as invalid registration.


七、奖励办法

VII. Awards

全国总决赛设一等奖、二等奖荣誉证书,由大赛组委会统一印发纸质版证书,同时在大赛官网公布。

The national finals award First Prize and Second Prize certificates; paper certificates are issued centrally by the Organizing Committee and the results are published on the official website.


八、相关链接

VIII. Related Links

校赛通知(浙江财经大学教务处)

大赛官网(第十七届专题页)


附件

Attachments

附件1:报名表(双语版)Attachment 1: Registration Form (bilingual)

附件2:学生参赛报名须知(双语版)Attachment 2: Registration Instructions for Student Participants (bilingual)

附件3:关于第十七届全国大学生市场调查与分析大赛的通知(中商统〔2026〕33号)Attachment 3: Notice on the 17th National College Students’ Market Research and Analysis Competition (Doc. No. 中商统〔2026〕33号)

   国际学院

2026年10月26日

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