随着2025年初DeepSeek的横空出世及迅速爆火，很多公司和行业均在积极探索垂直领域的AI赋能，跨境电商行业也是如此。那么，AI技术与跨境电商时下最热门的TikTok视频带货碰撞，又能产生什么样的火花，为跨境电商业绩增长赋能呢？
With the groundbreaking emergence and rapid rise of DeepSeek in early 2025, many companies and industries have been actively exploring AI empowerment in vertical fields, and the cross-border e-commerce industry is no exception. So, what kind of sparks will fly when AI technology collides with TikTok video sales—the hottest trend in cross-border e-commerce—and how will it empower business growth in this sector?
在这个大背景下，AI+TikTok视频带货实操训练营从2023年6月应用而生，培训主办方是行业领先的海外数字营销和品牌出海服务商，联合TikTok官方授权MCN机构，先后在上海、苏州、广州、深圳、贵阳、杭州等多个城市陆续开班，获得参训学员一直好评，累计覆盖超过2000人次。实操训练营全力打造AI+TikTok视频带货实操培训，运用TikTok真实账号，使用AI主流工具，融入视频带货真实案例，传授TikTok实操技能，并孵化TikTok视频带货达人，陪跑赋能助力跨境电商实战型人才的培养。
Against this backdrop, the AI + TikTok Video Sales Practical Training Camp was established in June 2023. The training is organized by a leading overseas digital marketing and brand globalization service provider, in collaboration with an officially authorized TikTok MCN agency. It has been successively held in multiple cities, including Shanghai, Suzhou, Guangzhou, Shenzhen, Guiyang, and Hangzhou, receiving consistent praise from participants and covering over 2,000 trainees to date. The training camp is dedicated to creating a hands-on AI + TikTok video sales training program, utilizing real TikTok accounts, mainstream AI tools, and real-world video sales cases to impart practical TikTok skills. It also incubates TikTok video sales experts and provides ongoing support to cultivate practical talent in cross-border e-commerce.
本期实操训练营具体通知如下：
The details of this training camp are as follows:
一、培训时间和地点Training Time and Location
时间：2025年11月25日—2026年1月13日每周二下午13：30-15：30
Time: November 25, 2025–January 13, 2026 Every Tuesday, 13:30–15:30
地点：E102
Location：E102
二、培训内容Training Content
Date & Time |
内容Training Content |
第1次课 Session 1 |
11月25日 13：30-15：30 Nov25 13：30-15：30 |
1、开场、分组、破冰Introduction, Grouping, Ice-breaking 2、TikTok视频带货账号类型和定位TikTok Video Sales Account Types and Positioning 3、直播及短视频产品介绍并选择Introduction and Selection of Live Stream and Short Video Products 作业：需要根据自己选择的产品用手机试介绍1分钟视频 Assignment: Record a 1-minute product introduction video using your mobile phone, based on the product you have selected. |
第2次课 Session2 |
12月02日 13：30-15：30 Dec2 13：30-15：30 |
1、Tiktok内容质量把控Tiktok Content Quality Guidelines 2、如何增加购物短视频的流量How can I Increase my Shoppable Video Traffic? 3、如何分析我的购物短视频是否成功How do I Analyse the Success of my Shoppable Videos? 作业：根据小组产品共创产品话术及短视频拍摄方案 Assignment: Working as a team, develop the product sales script and a detailed plan for shooting the short video for your selected product. |
第3次课 Session3 |
12月09日 13：30-15：30 Dec9 13：30-15：30 |
1、如何让购物短视频转化How to Convert Sales in Shoppable Videos 2、如何准备制作购物短视频How to Make a Before & After Shoppable Video 3、如何制作开箱短视频How to Make an Unboxing Shoppable Video 作业：制作小组产品短视频且优化 Assignment: Produce and optimize a group product short video. |
第4次课 Session4 |
12月16日 13：30-15：30 Dec16 13：30-15：30 |
1、如何发布短视频Posting and Publishing 2、为什么购物短视频流量低Why is My Shoppable Video Traffic So Low? 3、案例短视频展示SampleVideosShowing 作业：发布短视频并且对短视频数据进行分析 Assignment: Publish a short video and analyze its performance data. |
第5次课 Session5 |
12月23日 13：30-15：30 Dec23 13：30-15：30 |
1、政策中心解读PolicyCenter 2、Tiktok店铺广告AdvertisingonTiktokShop 3、Tiktok直播基础搭建及运营Basics of TikTok Live Stream Setup and Operation 作业：尝试TikTok直播2小时 Assignment: Conduct a 2-hour TikTok live stream. |
第6次课 Session6 |
12月30日 13：30-15：30 Dec30 13：30-15：30 |
1、什么Tiktok店铺合作伙伴Introducing TikTok Shop Partner (TSP) 2、达人Creator的了解和熟悉Understanding Creators 3、卖家Seller的了解和熟悉Understanding Sellers 作业：Tiktok开店运营规划方案 Assignment: Develop an operational plan for opening a TikTok Shop. |
第7次课 Session7 |
1月6日 13：30-15：30 Jan13 13：30-15：30 |
1、创作直播工作流的学习Learning the Live Stream Workflow 2、创作直播的话术整理Organizing Live Stream Scripts 3、直播的团队分工合作及职责Team Roles and Responsibilities in Live Streams 实操：TikTok直播实操和日常运营流程详解 Practical Session: Hands-on TikTok live stream and daily operational process details. |
第8次课 Session8 |
1月13日 13：30-15：30 Jan13 13：30-15：30 |
1、AI为TikTok带货赋能要点分解Key Points of AI Empowerment for TikTok Sales 2、AI工具如何打造流量为王的内容How AI Tools Create Traffic-Focused Content 3、AI工具如何打造带货为先的内容How AI Tools Create Sales-Focused Content 实操: 用AI工具分别完成流量、带货视频并发布 Practical Session: Use AI tools to create and publish both traffic and sales-focused videos. |
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